We Are Your Full-Service Think Lab

Nianzhi empowers your organisation to seize business opportunities, harness technological innovations, avoid policy risks, and embrace cultural nuances.

Our Route to Your Success

Cross-sectoral competency to address complex challenges – Empowered by success cases across private, public and civic spheres.
Trans-continental reach to drive sustainable impact – Enhanced by global outlooks to connect West with East, and North with South.
Inter-disciplinary perspective to foster innovative solutions – Enriched by greater minds with academia, corporate and scientific backgrounds.

How We Create Value and Build Trust

When we first teamed up with Nianzhi, our focus was squarely on upgrading brand design for some companies. However, as we delved into our collaboration, it became evident that both of our entities embraced a visionary approach towards brand evolution and upgradation. I was deeply inspired by Nianzhi’s ambitious plans — venturing into cross-cultural and cross-regional initiatives, embracing uncertainty, all while championing sustainability and inclusivity. The close bond between Not Bad and Nianzhi became more than just a partnership; it’s a meeting-of-minds. Together, we are empowering and educating each other. We're excited to venture into endless possibilities with our shared journey of exploration and growth.
— Ren Jie, Founder of Not Bad Design
We are thrilled to partner with Nianzhi. With professionalism and expertise, their team has demonstrated a deep understanding of various markets, cultures, and international policies. As our company continues to expand its marketing initiatives, we can count on the Nianzhi team, who has offered strategic suggestions about content creation and localisation, which have greatly benefited Berlitz in its market operations. Looking ahead, Berlitz is enthusiastic about the prospect of further collaboration with Nianzhi to build a more solid brand presence in the global market.
— Joao da Costa, Berlitz SEO & Content Marketing
We were delighted to collaborate with Nianzhi in the field of talent acquisition and engagement. With a shared understanding and a collective vision, both Nianzhi and RW Lab are committed towards building community-based enterprises, in addition to creating endeavours that have a positive social impact. Throughout the collaboration process, the coordination and partnership between our teams has been a seamless journey. The synergy between our teams has been remarkable. We look forward to growing together with Nianzhi and cojointly exploring diverse fields to attain mutual advantages and win-win outcomes.
— Chen Jianxiong, Founder of RW Lab
The insight the Nianzhi team has provided us with was invaluable in helping to deepen our understanding of the cultural nuance of trends we had identified. Nianzhi helped us to provide additional texture through on the ground, real world examples of how this can come to life for consumers.
— Andy Reeves, Head of Client Services at Codec
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The Voice of Greater Minds

From shaping global business world, driving socio-political change to carving out a sustainable future, discover how our thought leaders fuse knowledge and acumen to build a more interconnected world.